Someone within their marketing team has made a big mistake… then again I remain unconvinced that they actually have a dedicated marketing team because they have and continue to make terrible marketing decisions (my partner is in the creative industry so I’ve got some idea how it works).
I suspect they’re in all kinds of trouble now contractually, and it’s probably something they can’t easily extract themselves from because it’s partially of their making.
In short VGL isn’t going to be happening anytime soon.