What is Golden Week?

There’s a new thing in the market for Grace titled “Golden Week”. It’s just that over her splash art, and a 23 hour timer. There’s no buttons or anything. Is there some sort of sale for her? Is it a countdown? What am I missing?

It might just be a bp chest of hers I haven’t seen anything from seems on this though

I’m pretty certain it’s for sales on heroes. There was one for Celeste yesterday and there weren’t any buttons or anything to buy the deal for me, as I already own her.
EDIT: yeah, logged into my smurf to check it out and it’s just for 50% off certain heroes’ ICE prices


Thanks, I already own her so that explains why nothing came up.