Typically hero unlocks generate 20% of a moba’s revenue. SEMC has chosen a very generous system for F2P players. All heroes unlock with the same amount of glory and the 8k glory amount is easily obtained in a month of play. The 7-day window provided by purchasing a hero with ICE gets you a short period of time where you are confident you won’t fight other people for insta-locking. The value of using ICE on a hero diminishes with every day it gets closer to being purchasable with glory. If SEMC went to a 10-day window, I suspect they would increase revenue. SEMC clearly needs to bring in more revenue based on how many people have been let go recently. With a Wednesday patch release, a new hero would be F2P by the next Saturday.
Would you support a 10-day ICE only hero purchase window if you knew it would help support the game?